Leadership and Innovation
Business Writing for Executives
Business Writing for Executives is a course for executives that emphasizes executive-level written communications. In today’s environment, with many forms of media and messages competing for staff attention, it is imperative to write clearly, succinctly, and with a clear call to action. The course focuses on the basics of powerful writing, including how to structure sentences for power, how to create a powerful topic sentence, and how to revise quickly utilizing the considerable muscle of the computer’s review capabilities. It demonstrates how to develop a reader-centered message and discusses document design to facilitate readability and grab the reader’s attention. The course demonstrates the importance of active vs. passive sentence construction, and shows how to identify and analyze the audience for a communication. In-class demonstrations include a range of online resources that participants can touch and use immediately in their work environments. Business Writing for Executives is highly interactive, engaging the students in exercises and discussions that provide an entertaining and information-packed approach to the subject matter. The course devotes about 50 percent of the class time to encouraging students to practice and discuss the writing skills they are learning. This course introduces users to literacy in the digital age and emphasizes the development and use of a succinct message, clear topic, strong call to action, and writing that is error-free, as well as consistent in tone. The course enables participants to understand the power of effective written communication to become a force multiplier of their own knowledge and direction. They also emerge confident in the use of tools available to streamline written communications, as well as the paramount importance of using proper grammar, punctuation, and tone in order to be perceived as a credible messenger.
Upon completing this course, participants will be able to:
- Identify and analyze the audience
- Develop a reader-centered message
- Apply principles of grammar, punctuation, and style
- Write in the active voice using powerful verbs
- Write succinctly for readers in the digital age
- Create powerful topic statements
- Apply principles of document design
- Understand how to use images to increase retention
- Revise using powerful online word processing capabilities
- Construct clear calls to action
Is there a discount available for current students?
UMBC students and alumni, as well as students who have previously taken a public training course with UMBC Training Centers are eligible for a 10% discount, capped at $250. Please provide a copy of your UMBC student ID or an unofficial transcript or the name of the UMBC Training Centers course you have completed. Asynchronous courses are excluded from this offer.
What is the cancellation and refund policy?
Student will receive a refund of paid registration fees only if UMBC Training Centers receives a notice of cancellation at least 10 business days prior to the class start date for classes or the exam date for exams.